McAuliffe Joins A+E’s Bridge as Consultant, Branded Content

By Jon Lafayette
( Broadcasting & Cable )
published

A+E Networks said that Kevin McAuliffe has been hired as consultant, branded content, for its in-house ad agency The Bridge.

McAuliffe, who previously was senior VP, global partnerships and branded content for WME/IMG, will advise the agency on content partnerships.

“Kevin is a highly experienced media executive and we are confident he will prove to be a strong asset to A+E Networks,” said Peter Olsen, executive VP, ads sales at A+E Networks. “His deep experience across both the agency and client side of brand management, as well as entertainment property and media marketing, will be instrumental in the growth and success of The Bridge.”

Before WME/IMG, McAuliffe was senior VP, client solutions & network partnership at NBCUniversal.

"With the content industry highly commoditized, The Bridge is a perfect strategic solution for brands and products to drive consumer engagement," said McAuliffe. "The in-house agency serves partners from conception to execution in combination with significant creative, media and distribution assets across A+E Networks. I couldn't be more excited to join the team."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.