Masterminds Clears 70%

By John Eggerton
( Broadcasting & Cable )
published

Distributor New Line's off-Court TV series Masterminds is even a firmer go for a fall syndicated launch than the last time we looked, having been picked up by stations representing 70% of the country.

New clearances coming out of the NATPE programming sales convention in Las Vegas include the nearby KVVU Las Vegas; WRBU St. Louis; WVRB Columbia, S.C.; WRBJ Jackson, Miss.; and KCRA and KQCA, both Sacramento, Calif.

The weekly Masterminds looks at "intriguing" crimes and the pros who catch the future cons--"How do 'perfect plans' get formed? How do 'can’t miss' heists go wrong?", etc.

The show is being sold on a barter basis, which means stations give up national ad time in the show rather than ponying up cash.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.