Mammoth ratings breakthrough - Broadcasting & Cable

Mammoth ratings breakthrough

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The Discovery Channel's Land of the Mammoth grabbed 5.1 million viewers Sunday, making it the most-watched documentary on basic cable since Discovery's airing of Walking with Dinosaurs in April of last year.

Also, Mammoth, a sequel to Discovery's Raising the Mammoth, scored a 3.9 household rating, enough to be the top-rated show on basic cable Sunday night. However, Land of the Mammoth didn't reach the numbers of its predecessor, Raising the Mammoth, which landed a 7.8 household rating last year.
- Susanne Ault

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