Multiple platforms are increasingly the order of the day
when it comes to content delivery in local TV news.
Almost a third of TV station news directors (32.7%) say they
run local news on another TV station, while twice as many are putting content
on a mobile device as were in 2009, according to a new study from the
Radio-Television Digital News Association and Hofstra University.
The largest markets are focusing on three screens-on-air,
online, and mobile-with 68.8% saying those are their major platforms. Another
60% say they are in a news-sharing situation, whether it be a feed or a
helicopter. Of those not pooling resources now, another 28% said it was on the
The survey was conducted in the fourth quarter of 2009 among
1,335 TV stations (a whopping 76.6% response rate).