Mainframe Entertainment Inc. has formed a global sales division headed by Joy
Tashjian in the newly created post of vice president, worldwide sales and
Tashjian will continue to be based in Moraga, Calif., where she oversees
licensing and merchandising for Vancouver-based Mainframe, while also heading
her own licensing and merchandising company, Joy Tashjian Marketing Group,
which, together with Mainframe, is the agency of record for NBC Consumer
In addition, Alisha Serold, director of creative services for Los
Angeles-based Mainframe USA, has been named VP, domestic sales and creative
development, reporting to Tashjian.
Mainframe produces computer animation for TV. It is currently producing
Spider-Man for Sony Pictures Television.