Magid Study: Over Half of Americans Will Own Tablets in May 2014

Two thirds of all Internet-connected Americans will also have smartphones a year from now, according to Magid Media Futures report from now, according to Magid Media Futures study

The growing popularity of tablets is pushing ownership of these devices towards majority status, with 44% of all Internet-connected Americans aged 8 to 64 owning one in May of 2013, up from 30% in 2012, according to the new Magid Media Futures study.

The Magid study also found that tablet ownership among online Americans grew 47% since 2012, and that growth will continue to 54% a year from now.

The Magid Media Futures study also found rapid growth in smartphone ownership, with 61% of online Americans owning one in May of 2013. Even higher rates were found among online Americans aged 18 to 34, where 79% owned a smartphone.

The company is expecting that smartphone ownership will hit 67% among Internet-connected U.S. consumers a year from now.

Rapidly growing ownership of these devices also translated in major expenditures on apps. Tablet spending on apps in the last 12 months was $2.3 billion among American tablet owners and $1.7 billion among smartphone owners, according to Magid.

"America is not just a connected country now, but a mobile-connected country," explained Mike Vorhaus, president of Magid Advisors, a unit of Frank N. Magid Associates, in a statement.

The study, which covers a nationally representative population of 2,400 respondents who are 8 to 64 years old and have access to the Internet, also found that Apple's iPad still dominates the tablet market with 54% of all tablets.

Over half (53%) of all tablet owners in the U.S. have Apple's full-sized iPad, about the same as 2012, and this rate rises to 59% when iPad minis are included.

Amazon's Kindle Fire has risen to 31% of tablet owners, up from 28% in 2012, while Samsung tablets now account for 19% of tablet owners, up from 13% in 2012.

In contrast, Android smartphones now account for a majority of smartphone owners in the U.S. at 53%, while iPhones make up 41%.

Samsung has with the largest group of Android owners at 50% of all Android smartphones and 26% of all smartphones.

The study also found that spending on apps by tablet owners grew 42% year-to-year, while smartphone spending on apps grew 44% year-to-year.

Video is proving to be a particularly popular application.

"The smartphone has become a mini-TV for many consumers," Vorhaus said in a statement. He noted that 38% of smartphone owners regularly watched video on their smartphones and almost 40% of those consumers are watching full-length movies and TV shows on their smartphones.

Among tablet owners, 63% said they regularly watch video on their tablets, with 69% of all tablet video viewers regularly watching long-form video.