'Mad Men' Returns to 3.4 Million Viewers

Sixth season premiere is just shy of 2012's debut

The sixth season premiere of AMC's Mad Men returned to 3.4 million total viewers on Sunday from 9-11
p.m., just 3% off from last year's season opener.

In the key adults 25-54 demo, the episode drew 1.7 million
viewers, according to Nielsen, on par with the fifth season debut. It decreased
13% among adults 18-49 to 1.4 million viewers.

Mad Men typically
adds at least 1.2 million viewers in Live+3 ratings, AMC noted.

Last season, Mad Men
premiered after a 17-month hiatus and a move from a July debut to a March bow.