'Mad Men' Ratings Up

2.9 million tune in for season four opener

The premiere of the
fourth season of AMC's Mad Men drew 2.9 million viewers and 2.3 million households, both records for the acclaimed

The household rating
number was up 10% versus the season three premiere a year ago. In total
viewers, Mad Men was up 5% from the
premiere a year ago.

The 2.3 million
households represent a 61% increase from the average of season three for the
series, which despite winning the Emmy for best drama two years running, has
been seen as a niche show compared to other original programming on cable.