The premiere of the
fourth season of AMC's Mad Men drew 2.9 million viewers and 2.3 million households, both records for the acclaimed
The household rating
number was up 10% versus the season three premiere a year ago. In total
viewers, Mad Men was up 5% from the
premiere a year ago.
The 2.3 million
households represent a 61% increase from the average of season three for the
series, which despite winning the Emmy for best drama two years running, has
been seen as a niche show compared to other original programming on cable.