Lyne wants ABC to be `talent magnet' - Broadcasting & Cable

Lyne wants ABC to be `talent magnet'

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New ABC Entertainment president Susan Lyne said she wants to turn around
ABC's fortunes by making the network a 'talent magnet.'

Lyne -- who formerly ran ABC's movie and miniseries division and was named to
the new post only last week -- had her hands full Sunday as she met with TV
critics gathered in Los Angeles.

'It does not take a lot of shows to turn around a network,' Lyne told the
critics. 'We have some good building blocks, and we are going to try to make ABC
a talent magnet, to make it the best network to work at for creative
talent.'

She added, 'You can be a talent magnet by offering the most money, or you can
do it by making people feel that the atmosphere at a network is productive, that
we can make you the best that you can be.'

ABC Entertainment chairman Lloyd Braun -- who took over sole possession of
the position after co-chairman Stu Bloomberg was let go last week --
acknowledged that the network has a lot of improving to do.

'Clearly we are in the midst of a very disappointing season,' Braun said.
'We've made our share of mistakes, most notably our failure to develop new hits
behind Who Wants to Be a Millionaire when it was blazing hot.'

Braun said the gap between ABC -- which has fallen to fourth place in adults
18 through 49 this season -- and the other networks can quickly be overcome.

ABC executives announced that they have picked up three of the network's
newest series for next season: Alias, According to Jim and My
Wife and Kids
.

ABC has also started production on The George Lopez Show, a new comedy
with the Latino actor/comedian that will likely debut before the end of the
season.

The sitcom is being produced by The Drew Carey Show executive producer
Bruce Helford and actress Sandra Bullock.

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