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Low Country, high hopes - Broadcasting & Cable

Low Country, high hopes

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WCSC-TV Charleston, S.C., plans to extend its news block, currently at 5 to 7 p.m., by half an hour for the May sweeps with a new local show that will focus on area activities. Low Country Live will run May 8-19. "It's a two-week test," said News Director Don Feldman. "We did a lot of research, and it shows a tremendous appetite for local news at 7 p.m. They also want some hard news and business news."

Currently, the Jefferson-Pilot-owned station, which is No. 1 in the market for news, loses in a close race with Seinfeld and Frasier against Wheel of Fortune and Jeopardy. Seinfeld, which is currently on at 7, has performed better than Frasier, so that show will likely take the bottom of the access hour. "The expense of the show will be substantial," Feldman said, "and we've got to weigh that against what we've got in there now. We'll see how it does and decide sometime this summer."

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