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Logo à-go-go - Broadcasting & Cable

Logo à-go-go

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The Burlington Free Press
has issued a front-page apology for airbrushing out the logo of WCAX-TV Burlington, Vt., from coffee mugs positioned in front of three

gubernatorial candidates. The photo, which had run previously unretouched, was taken at a debate the station co-sponsored. Last week, however, the picture accompanied a poll conducted by the paper and WPTZ-TV there. WCAX-TV said it had no reason to believe its rival had a hand in the photo's alteration. The newspaper said the error was against policy. WCAX-TV News Director Marselis Parsons said staffers were reminded of CBS' digitally obliterating an NBC logo from a billboard last New Year's Eve.

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