HBO's Tell Me You Love Mewas off to a slow start Sunday night. The relationship drama's series premiere drew just 910,000 viewers at 9 p.m.
By comparison, John, which HBO recently canceled after one season, drew more viewers (987,000) to its least-watched episode of the season than Tell Me's premiere. HBO premieres are typically series' most-viewed episode, so this doesn't bode well for the new show.
In addition to its lack of a lead-in, Tell Me also debuted on a competitive night, with rivals including NBC's premiere of Sunday Night Football and MTV's 2007 Video Music Awards, the latter of which was up 23% over last year to an average of 7.1 million viewers from 9 p.m.-11 p.m.
HBO, with a business model that obviously differs from those of ad-supported cable networks, also prefers to cite series' ratings as a cume of all of their plays throughout the week. Following, it remains to be seen how many more people might tune in to Tell Me later this week and via HBO On Demand.
HBO premiered the sixth season of Curb Your Enthusiasmafter Tell Me Sunday to 1.2 million total viewers at 10 p.m., on par with its season-five average. Following that at 10:30 p.m., the network's Alive Day Memories: Home from Iraqdocumentary about Iraq veterans drew 901,000 viewers.