Ford Motor Co.'s Lincoln has signed on as the lead automotive sponsor of Outdoor Life Network's coverage of the Tour de France, Giro d'Italia and Vuelta a España --
cycling's triple crown.
It will be the exclusive automotive sponsor for commercial-free Tour de
France coverage July 6 through 28.
OLN will broadcast a total of 36 hours of coverage of that race,
including nine live hours and 27 hours worth of rebroadcasts (three repeats per
day of that day's coverage).