Lilly Broadcasting Picks Up WCVI in the Virgin Islands

By Michael Malone
( Broadcasting & Cable )
published

Lilly Broadcasting has acquired WCVI in the U.S. Virgin Islands. WCVI is an ABC affiliate, and recently added CBS programming. Family Broadcasting Corporation is the seller and the price was not disclosed.

WCVI serves St. Thomas, St. John and St. Croix. Lilly Broadcasting previously aired CBS and ABC programming for the islands through cable and satellite television. Viewers there can now watch over the air.

Lilly Broadcasting produces a daily half-hour local newscast for those viewers.

Lilly is headquartered in Erie, Pa. and its stations include WICU Erie and WENY Elmira. It also owns and operates One Caribbean Television. 

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.