Lifetime, USA win weekly cable Nielsens

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Lifetime Television again won the week in the primetime cable Nielsens, but USA Network
perked up for the first time in weeks.

Lifetime finished the week ended Sunday with a 2.3 in Nielsen Media Research households.

USA came in second with a 2.1, much better than the 1.5-ish the network has
been posting in the past few weeks.

Lifetime did a startling 3.7 with I Know My First Name Is Steven, a
well-worn made-for-TV movie that first aired on NBC in 1989.

Go figure.

It was beaten only by two separate hours of World Wrestling Federation Entertainment Inc. wrestling on TNN: The National Network.

USA's lift came from theatrical movies, particularly two airings of The
Rock
.

Its new reality show, Combat Mission, is scoring a 2.1.

Lifetime also tied with Nickelodeon in total-day ratings at a
1.4.

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