Lifetime ups Haskins, Picard

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Rick Haskins, executive vice president, Lifetime Brand, has been named executive VP
and general manager of Lifetime Entertainment Services, which encompasses multiple Lifetime
cable channels and a Web site, as well as book publishing and a magazine.

Lynn Picard, executive VP of sales for Lifetime Entertainment Services, will become executive VP and
GM of Lifetime Television, overseeing day-to-day operations of the cable

She will continue to head up sales, as well.

Both positions are new and both report to Carole Black, Lifetime
Entertainment Services' president and CEO.