Let the UpfrontGuessing Games Begin

By Jon Lafayette
( Broadcasting & Cable )
published

How's an 8% price increase in this year’s upfront grab you?

That’s the early prediction by Brian Wieser, the former Magna Global forecaster who’s now an analyst for Pivotal Research Group.

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Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.