Layer3 TV to Add Cheddar to Lineup

Millennials-focused, OTT financial news service to broaden its distribution
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Cheddar, the financial news service focused on millennials and younger audiences, will be expanding its reach after scoring carriage on Layer3 TV, the Colorado-based IP-based MVPD.

Layer3 TV and Cheddar haven’t announced a launch date, but execs from both companiesmentioned on Twitterduring Denver Startup Week that the deal is done.

Layer3 TV offers a mix of 300-plus channels via its IPTV infrastructure, integrated with an array of content (more than 60 sources) that’s delivered over-the-top. Cheddar, which is already offered on services/distributors such as Sling TV and Pluto TV, will expand the OTT end of Layer3 TV’s content slate.

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