KXTV, Tegna’s ABC affiliate in Sacramento, Calif., in its newscasts will be airing locally oriented segments produced by business video service Cheddar, serving as a model for a possible rollout across the group, Tegna said.
Tegna said KXTV is the first affiliate to incorporate Cheddar Local segments into its regular broadcasts.
The twice-daily segments will feature business headlines from the millennial-oriented Cheddar, which broadcasts live and on-demand from the New York Stock Exchange—one before the market opens and another after it closes. The segments will air in KXTV’s morning and 5 p.m. newscasts.
Cheddar CEO Jon Steinberg, the former president of BuzzFeed, in 2016 launched Cheddar, billed as a “post cable network” for millennials with an interest in business. Unlike other new media brands, however, Cheddar has focused on nabbing viewers on linear TV as well as on digital.