KPTM Omaha Launches Text Alerts - Broadcasting & Cable

KPTM Omaha Launches Text Alerts

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KPTM Omaha, a Pappas Telecasting Fox affiliate, is rolling out a free text-based message service for viewers using TextCaster software.

Called “Fox 42 First Alert” the service will deliver news and program-oriented text messages to cell phones, including breaking news, weather forecasts, and Amber Alerts.

Randy Oswald, KPTM GM and VP/Midwest group manager of Pappas, says the alerts will be particularly handy during severe weather.

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