KOVR Names New GSM

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Matt Aaron, general sales manager for Viacom's KMAX (UPN) Sacramento, has been named general sales manager for its CBS affiliate, KOVR there.

Aaron will remain GSM of KMAX until a replacement can be found. Under Aaron, KMAX boosted its local sales revenue by 30% in the past 23 months.

Aaron is no stranger to Viacom, having once served as Southeast division manager for co-owned Paramount Domestic Television.

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