Kids WB! starts sweeps off strong

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Kids WB! started off the May sweep with Saturday morning victories in young male viewers. The WB topped all networks on April 28 in both boys 2-11 (4.2 rating/19 share) and boys 6-11 (5.5/24), according to Nielsen Media Research. The Zeta Project was the highest rated series in both demos, averaging a 5.3/22 in boys 2-11 and a 6.9/27 in boys 6-11. - Joe Schlosser

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