Kids WB and Cartoon Network joined forces Wednesday in New York to present
their first joint upfront pitch to media buyers.
'It's important for the brand manager who used to say, `I gotta buy Nick,' to
know that now you have to buy Kids WB and Cartoon,' said Bill Morningstar,
senior vice president of sales for Kids WB and The WB Television Network.
The two networks are increasingly cross-promoting and sharing programming.
One example is What's New Scooby-Doo, which will air in the fall on the
Kids WB and next March on Cartoon.
The WB unveiled three new Saturday-morning series for fall. Joining
Scooby will be !Mucha Lucha! and Ozzy & Drix.
Its summer lineup will also include new episodes of Cartoon's Powerpuff
Cartoon is expanding its popular 'Toonami' afternoon action block one extra
hour from 4 p.m. to 7 p.m., adding new installments of He-Man and the Masters
of the Universe and Transformers: Armada.
Two new series, Robot Jones and Kids Next Door, will debut
later this year.