Kids Raising Readers to Roll Out in 10 More Stations

By John Eggerton
( Broadcasting & Cable )
published

The Corporation for Public Broadcasting and PBS picked noncommercial stations in 10 more markets to roll out their Kids Raising Readers initiative.

The initiative -- funded by the Department of Education under its Ready to Learn grants -- is an attempt to provide caregivers with multiplatform content to help improve kids’ reading skills.

Following the flap over Ready to Learn series Postcards from Buster, the DOE revamped its RTL grant to make sure the noncommercial programming focused on curriculum-based education targeted to low-income families.

The new stations are WHRO Hampton Roads, Va.; Iowa Public Television; Louisiana Public Broadcasting; WLJT Martin, Tenn.; WNPT Nashville, Tenn.; WSRE Pensacola, Fla.; WAET Phoenix, Ariz.; WFSU Tallahassee, Fla.; WHUT Washington, D.C.; and West Virginia Public Broadcasting.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.