Activist group Children Now, the American Academy of Pediatrics and the American Psychological Association, are concerned about the impact of the digital transition on kids, including what they label "intrusive interactive advertising."
The groups have put together a half-day conference on the subject, scheduled for June 9 in Washington.
Heading the list of topics are what new public interest obligations should be put on broadcasters and the possible "adverse implications of digital TV technology," including what the group sees as potentially intrusive interactive programming. There will also be a panel, moderated by CBS News' Joie Chen looking at the educational and entertainment upside of digital TV.
The pair of panels will feature various activists, academicians and some industry representatives, though no commercial broadcast or cable network panelists were slated at press time.
Among the Washington types scheduled to participate are Senator Sam Brownback (R-Kan.) and FCC Commissioners Kathleen Abernathy, Michael Copps and Jonathan Adelstein. Senator Hilary Clinton (D-N.Y.) has been also invited.
Clinton and Brownback are co-sponsors of a bill that would fund an NIH study of the effect of the media on childhood development.