KGMB ND Archer Shifts to SmithGeiger

Consultancy snags another newsroom chief

KGMB Honolulu News Director Chris Archer has joined the
media consulting firm SmithGeiger as a strategic consultant.

Archer led the merger
of three Honolulu stations'
news operations last summer, when a shared
services agreement was ironed out between MCG Capital Corporation's CBS outlet
KGMB and Raycom's KHNL-KFVE duopoly, which is affiliated with NBC and

A San Francisco native and Cal grad, Archer spent
nearly a decade at KRON San Francisco as the station shifted from an NBC
affiliate to a MyNetworkTV outlet with lots of local programming.

Archer is the second news director SmithGeiger has hired
this month. Former KCTV Kansas City newsroom boss Tracy
Brogden Miller
came on board as a senior consultant April 7. Archer will be
based in Los Angeles.