NFL's Kansas City Chief's production department has acquired three
Panasonic AJ-HPX3000 native 1080p P2 HD camcorders for the team's
production department. The cameras are already being used to create web
material and to shoot a Hy-Vee Chiefs Insider, a 30 minute
magazine style show that airs on 10 broadcast stations in the Midwest,
including CBS affiliate KCTV 5 in Kansas City, MO.
The Chiefs shoot in 1080i at 60 frames a second and edit on eight Final Cut Pro work stations.
have five videographers working with the three camcorders and handling a
heavy shoot load of player and coast interviews, and documentary-style
features" noted Rob Alberino, vice president of media and marketing for
the Chiefs in a statement. "There is a negligible learning curve" and
the P2 workflow allows them to easily post material to their expanding
The team also needed the new cameras
because it is planning to add a second TV show next season and is
continually expanding its web content.