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Katz 360 Names New President - Broadcasting & Cable

Katz 360 Names New President

Will oversee digital ad efforts for rep firm
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Mort Greenberg has been named president of Katz 360, the
digital sales division of mega-rep Katz Media Group.

Greenberg comes from Nokia, where he had been global head of
ad sales for its location and commerce division and brings more than 15 years
of experience in various ad platforms.

As head of Katz 360, Greenburg will oversee the
"monetization" of the 89 million monthly uniques of affiliated
content providers and to build its location-targeted ad business.

Katz 360 consists of four digital platforms, digital audio,
mobile, database segmentation, and display.

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