Turner Broadcasting System has announced that Justin
Williams has promoted to VP of digital for TNT and TBS. In the new role he will
oversee consumer engagement with the networks' shows and brands on digital
platforms and a variety of other efforts, including digital design, editorial, and
its implementation of TV Everywhere products.
Williams is an experienced digital executive who most
recently served as senior director and general manager of NASCAR.COM for Turner
Sports, where he and his team produced more than 400 hours of live coverage, a
10-fold increase from 2009.
He is based in Atlanta and reports to Dennis Adamovich,
senior vice president of digital, affiliate, lifestyle and enterprise commerce
for TBS, TNT and Turner Classic Movies (TCM).
"Justin is an outstanding leader with a wide range of
experience across the digital spectrum, from fledgling startups to global
brands," Adamovich noted in a statement. "He has an incredible
ability to motivate his teams not only to put forth their best creative work
but also to explore new ways to engage consumers and generate revenue through
multi-platform campaigns and new product launches. We are extremely excited to
have him on board leading TNT and TBS's digital team."