JOE ABRUZZESE - Broadcasting & Cable

JOE ABRUZZESE

PRESIDENT, ADVERTISING SALES, DISCOVERY COMMUNICATIONS
Author:
Publish date:

We tend to overreact to everything, either good or
bad. And when it comes down to it, it’s much more in
the middle, so I’ve learned not to overreact to anything.
The industry overreacts to new technology, overreacts to
global, to scatter prices, to the economy when there’s a
lot less swings in it. And I’ve learned that in 2009, ’10
and ’11—and it’s paying off. I think guys are a lot calmer
as they look at the marketplace. It’s kind of reassuring.

Another thing is don’t be afraid to make a mistake.
We’re right a lot more times than we’re wrong, and it
really pays off when we’re right.

Related