INTX 2016: AT&T Strives for ‘Digital Bundle’

Stankey says melding digital and premium worlds will expand audiences

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BOSTON – AT&T Entertainment Group CEO John Stankey said recent moves to acquire digital content and technology are part of an overall plan to meld long-form, short-form, mobile and premium content into a new category, a so-called digital bundle that could help draw consumers who have been reluctant to participate in pay TV into the fold.

At Tuesday’s INTX Show General Session, Stankey pointed to AT&T’s joint venture with former 21st Century Fox chief Peter Chernin – Otter Media – and other moves including its purchase of Quickplay, are all part of that overall plan.

The Quickplay deal, he said, fulfills a desire the company has had almost for the dozen years it has been in the TV business – to won he full stack of technology behind its services. Quickplay, a multi-screen video firm for managed and over-the-top video that currently supports AT&T U-Verse’s TV Everywhere service, is a move in that direction.

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