CHICAGO — Comcast kicked off a major customer care initiative Tuesday, announcing that it will hire 5,500 customer service reps over the next three years, unveiling a prototype Studio XFinity store where customers and potential customers can try out the latest technology and announcing new programs aimed at enhancing the customer experience.
Comcast said it will hire about 5,500 CSRs across the country, 2,000 of them at three new call centers in Spokane, Wash.; Tucson, Ariz.; and Albuquerque, N.M. The Albuquerque center will open first, staffed with bilingual employees that will speak with Spanish-speaking customers across the country. The other two centers will open later this year.
In addition, Comcast revealed a prototype Studio Xfinity store in Chicago — slated to officially open in June — which will allow customers and potential customers to explore XFinity products and services and purchase them if they want. But the emphasis will be more on educating customers rather than the hard sell.