INTX 2015: Skinny Bundles Could Rationalize Video

Former Fox chief says strong brands will survive
Author:
Publish date:
Social count:
0

CHICAGO – Former Fox chief operating officer and current Chernin Group chairman and CEO Perter Chernin said the advent of so-called “skinny bundles” won’t destroy the traditional bundle of video channels, but it will force programmers to rethink how they package their channels.

At the opening general session of INTX: The Internet & Television Expo Tuesday, Chernin said that while the industry is seeing an explosion in distribution with the increase in over-the-top and IP video offerings, it doesn’t mean that the traditional video bundle will collapse.

Instead, Chernin said the bundle will “rationalize in some ways. We’re going to see a tremendous explosion of new alternatives, largely IP delivered. Netflix is an extraordinary company; YouTube is an explosion of young demos. That will ultimately force the bundle to justify itself, which is not the worst thing in the world.”

For the full story go to Multichannel.com.

Related