Hurricane Sandy Blows Up Digital Storm - Broadcasting & Cable

Hurricane Sandy Blows Up Digital Storm

The Weather Channel is already reporting record usage for page views and app usage
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Hurricane Sandy hasn't hit land yet,
but the traffic at The Weather Channel's digital properties is already blowing
towards record numbers.

On
Sunday, the company saw 105 million page views (the fifth highest page view
ever) and 40 million video streams, which the most in one day ever. It was also
a top 10 day for daily visits, with 21 million visits, and visitors, with 14
million.

Judging
by early traffic on Monday, the company expects page views to set a record.

On
the mobile web, Sunday was the second highest all-time page view day with 16.3
million behind last year's "Colossal storm" on Feb. 2, 2011 when there were 17
million page views.

In
terms of mobile and tablet apps, Sunday also set records for page views, with
109 million page views, and was the highest ever day for video starts, with 1.6
million video starts for mobile and tablet apps combined.

But
those numbers are also likely to rise. Last year, the company saw notable
upticks in mobile activity on the web and apps during Joplin and Tuscaloosa disasters after the
power went out.

The
company also reports that they have already seen 1 million total live video starts
between their live streams on weather.com,
YouTube and wunderground.com since they started streaming on Sunday
and mid-day on Monday in the eastern time zone.

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