'Huckabee' Shows Signs of Life

Day-two seven-market average rating improves by 50%
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On its
second day out, Twentieth's test of The
Huckabee Show
gained 50%, averaging a 0.9 rating/3 share in households,
according to Nielsen Media Research, among the seven markets in which it aired.
That's up from its premiere, down 44% from its lead-in, and even with its
year-ago time period average.

Huckabee, starring
the affable former Arkansas governor, Republican presidential candidate and Fox
News contributor Mike Huckabee, also had a good story to tell in the key adult
demographics, improving among women 18-49 in New York by 50%, in Boston by
200%, in Atlanta by 150%, in Detroit by 300%, in Tampa by 50% and in Minneapolis
by 75%.

Among
women 25-54, the show was even in New York and Atlanta, jumped 400% in Boston,
gained 167% in Detroit, and improved 50% in Tampa and 75% in Minneapolis.

Huckabee may have
gotten an assist from its lead-ins, which more than doubled from Monday,
helping more viewers find the show. 

On WNYW
New York at noon, the show averaged a 0.7/2, more than doubling its opening
rating of 0.3/1. That's still down 46% from its lead-in (1.3/4), but up 40%
from what reruns of Twentieth's The
Morning Show
with Mike and Juliet
were dong in the time period last July.

On KDFW
Dallas at 1 p.m., Huckabee did a 0.5/1, down 38% from its lead-in and off 50%
from reruns of Warner Bros.' Tyra Banks
last summer.

On WFXT
Boston at 10 a.m., the rating quadrupled, hitting a 0.4/2. That's still down
50% from its lead-in and down 20% from repeats of NBCU's Martha that aired last July, but far better than the 0.1/0 the show
opened with in Beantown.

WAGA
Atlanta continues to be the show's best market, hitting a 2.1/6 at 1 p.m., up
24% from Monday's 1.7/4. That's down 5% from its lead-in (which doubled in
rating from Monday to Tuesday), but up 24% compared to last year, when the
station was airing Tyra repeats.

On WJBK
Detroit at noon, Huckabee averaged a
1.4/4, up 40% from Monday. That's still down 44% from its lead-in, but only off
7% from originals of Debmar-Mercury's Wendy
Williams
last summer.

On WTVT
Tampa at 11 a.m., the show did a 0.7/2, holding even with Monday. That's down
73% from its lead-in, and down 22% from repeats of The Morning Show last July.

On KMSP
Minneapolis at 10 a.m., Huckabee turned
in a 1.5/6, up 50% from Monday. That's down 40% from its lead-in, but up 88%
from repeats of Warner Bros.' now-cancelled Bonnie
Hunt
.

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