HGTV is an unstoppable force in linear television — the network is the third most-watched cable channel in the U.S. — but how’s it doing on the web? To find out, B&C teamed up with social video analytics company Tubular Labs as part of our weekly look at the video strategies of major TV networks.
Though HGTV’s on-air fare is highly addictive, it’s also managed to build a massive audience for its video content online, holding its own against digital-native brands that do nothing but churn out short-form video. HGTV was the fourth most-watched creator in the Home/DIY category, according to Tubular, racking just over 215 million views on Facebook in January (data for the month of February will be available on March 15).
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Here’s the full ranking for top Home/DIY creators on Facebook in January 2018:
1. 5-Minute Crafts
662.7 million Facebook views
Most-Watched: Sewing Tips
2. Blossom (First Media)
495.2 million Facebook views
Most-watched: Get a Ph.D in life hacks with these 7 easy, everyday...life hacks
3. Nifty (Buzzfeed)
327.5 million Facebook views
Most-watched: 7 Smart Ways To Cut Vegetables
215.1 million Facebook views
Most-watched: A river runs right through this awesome outdoor table. (via DIY Network)
5. Good Housekeeping
115.9 million Facebook views
Most-watched: These ladies have the funniest sibling rivalry!