Hispanic TV Revenues on the Rise

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The rate of revenue growth of Hispanic TV stations in top markets has far outpaced the general TV station population, according to BIA Financial Network.

A study of compound annual revenue growth for the top Hispanic 20 markets in terms of percentage of population found that between 1997 and 2002, Hispanic stations grew at a rate of 9.5%, compared to 1.5% for the DMA as a whole.

In the top 20 Hispanic markets by population, the revenue growth rate over the same period was 12.5%, compared to 2.3% for the DMA. The national TV station revenue growth rate over that time was 2.2%.