Pfizer Inc.’s Kaki Hinton and Verizon Communications’ Bill McCarron are succeeding Johnson & Johnson’s Andrea Alstrup and Unilever’s Brad Simmons as co-chairs of the Family Friendly Programming Forum.
As corporate vice president of J&J, Alstrup founded the forum in 1998 to encourage TV networks to develop shows that appealed to families and, thus, would serve as appropriate and appealing advertising vehicles.
Simmons became co-chair after Bob Wehling, former chief marketing officer of Procter & Gamble Co., retired from both P&G and the forum.
Hinton is VP of advertising services for Pfizer Consumer Healthcare. McCarron is VP of media and sponsorships at Verizon.
The Family Friendly Forum is a group of 45 national advertisers, all of which are members of the Association of National Advertisers. Many of those members also providing funding for the forum’s script-development initiative, which helps networks to develop family-friendly scripts and get them on the air.
The forum also funds scholarships, hands out awards at the Annual Family Television Awards as of this year and sponsors a symposium for industry leaders.