FTC Chairman Robert Pitofsky last week predicted there's a good chance the Supreme Court would support the FTC if the agency decides to penalize media companies that market violent material to children in violation of industry conduct codes. "I think it would be a fairly close call in the Supreme Court," Pitofsky told Sam Donaldson on ABC.com.
The FCC is studying whether companies professing adherence to codes of conduct can be punished for unfair trade practices if they violate the codes' principles.
Pitofsky doesn't see the code as a threat to cutting-edge marketing. "It would seem that you can be creative and still respect the label on your own material."