Hewitt, Karmazin: Different frames of reference

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On the eve of CBS' umpteenth relaunch of its morning show, 60
executive producer Don Hewitt recalled last week describing his
network's effort to get something going there as "a $30 million picture frame
[without] a picture."

The reference was to the new Early Show studio CBS built at the south
end of New York's Central Park.

Hewitt, speaking at a seminar at New York's Lamb Theater, said he got a call
from Viacom Inc. president Mel Karmazin afterward.

Hewitt's characterization of the show was "dead wrong," said Karmazin. "It
was closer to $40 million."