Hedgehog Stays in Fox Box

By John Eggerton
( Broadcasting & Cable )
published

4Kids Entertainment has decided that Sonic the Hedgehog is the real quill. 4Kids said the show will be back for a second season this fall as part of its "Fox Box" kids' block.

The programmer paid $100 million for a four-year shot at programming Fox's Saturday-morning block after the network sold off its children's programming to The Walt Disney Co. as part of its $5 billion sale of Fox Family Entertainment Inc.

4Kids programs a block of primarily Japanese imports, which also includes Teenage Mutant Ninja Turtles,Shaman King and Kirby: Right Back At Ya.

Sonic is based on the Sega video game that launched in 1991.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.