Hearst Deploys Matrix

Has fully implemented the CRM and analytics solution at the group's broadcast stations

Matrix Solutions has announced that Hearst Television has completed the deployment of the vendors web-based Media CRM and Sales Analytics Solution across all of the group's 29 TV stations in 30 cities that reach about 18% of the U.S. population.

The installation and training for the deployment took about 10 weeks.

In a statement Al Lustgarten, VP of IT, Hearst Television praised the software provider for their ability to "provide software as a service model," and their understanding of how to "integrate into [their product] our sales database."

He also noted that "the migration process and training has gone very smoothly."