Local Cable Ad Sales Look Grim and Grimmer
Comcast, Time Warner Cable, Charter, Mediacom and Insight Communications collectively saw a 1.9% decline in local advertising revenues to $2.04 billion in the first nine months of 2008. For next year, most cable execs predict flat or declining local ad sales.
Switched Video Has Ad Benefits
Switched digital video, a technology designed to conserve space on coaxial cable networks, could become the way operators dish out dozens of different ads to viewers watching the same live TV programs.
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