a two-year, Brett Favre-like "retirement" from boxing, Floyd Mayweather
Jr. is heading back to the ring. But first, he is heading back to
reality television as the star of HBO Sports' award-winning 24/7 series.
latest installment, debuting Aug. 29, features the lead-up to
Mayweather's Sept. 19 comeback fight against Juan Manuel Marquez.
has led the series to its two highest-rated runs in the past, but HBO
Sports President Ross Greenburg says this edition is important both for
boxing and Mayweather himself.
is really critical to Floyd because he needs to be re-launched,"
Greenburg says. "It is important for the sport; boxing needs
personalities. But it has been two years, and that's a long time.
You're really asking people to go into their memory bank."
Mayweather's time away, in which he pursued becoming a more mainstream
personality, he competed in another reality series, ABC's Dancing With the Stars. Greenburg calls that experience a good career move.
"Anytime 20 million people are seeing you on TV, there will be a certain launching pad that comes with that," he says.
Greenburg didn't love all of Mayweather's decisions during his hiatus,
such as the time the boxer headlined a WWE WrestleMania event.
just wondered about chipping away at his credibility," he says. "[WWE
chief] Vince McMahon is a wonderful man and a great entrepreneur, but I
second-guessed that one for Floyd."