A pay-per-view staple (and cash cow) for years, de la Hoya will fight Saturday night on HBO World Championship Boxing against Steve Forbes.
De la Hoya’s return to a non-PPV event is noteworthy due to the revenues his fights normally generate. His last fight -- a convincing loss to elite fighter and Dancing with the Stars alum Floyd Mayweather Jr. -- netted more than $130 million.
According to reports, de la Hoya’s PPV fights have brought in more than $600 million.
But the strategy is to build up de la Hoya’s reputation even more so that a September rematch with Mayweather can take a run at the record take from the first fight.
And Forbes is not expected to give de la Hoya much of a contest, although the same was once said about James “Buster” Douglas before he shocked the once-invincible Mike Tyson.
Forbes is best known as a former contestant on boxing-competition series The Contender.
While HBO will expose de la Hoya free-of-charge to all of its subscribers, perhaps surprisingly, it will not showcase one of its own up-and-coming talents, ringside analyst Max Kellerman.
Kellerman, a former ESPN boxing analyst and FSN talk-show host before joining HBO two years ago, has noticeably recaptured his status as a top-tier boxing analyst with especially strong performances in recent telecasts.