HBO GO, the popular multiscreen TV Everywhere service, could soon show up on cable set-top boxes in Europe after the premium programmer struck up a partnership with ActiveVideo, maker of a cloud-based platform that delivers apps and services to IP- and non-IP devices.
Under a partnership announced at the IBC show in Amsterdam, HBO Europe said it plans to bring HBO GO (its content and the interface) to set-tops, both young and old, using ActiveVideo’s CloudTV StreamCast platform.
Introduced in April, the new StreamCast component for ActiveVideo’s CloudTV converts user interfaces, video and other content from Web formats to versions that can be rendered and displayed by non-IP set-tops. That conversion and bridging process covers elements such as content protection and content delivery. As designed, the system delivers an MPEG/QAM or H.264 stream packed with the content as well as the UI.