Hanssen joins Sesame Workshop

By John Eggerton
( Broadcasting & Cable )
published

Heather Hanssen, brand manager for Hearst Magazines, has joined Sesame
Workshop, New York, as director of marketing, global consumer products and
international TV distribution.

Her focus will be the marketing of Sesame Street for the products
division, particularly involving the show's 35th anniversary.

Hansen is no stranger to kids' TV marketing. At Itsy Bitsy Entertainment, she
was licensing manager for video and audio releases of Teletubbies. She
also spent two years at Muppet Shop, The Jim Henson Co.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.