Hallmark Picks Up Sales Subs

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Charter Communications Inc. systems in Birmingham and Montgomery, Ala., have agreed to add Hallmark Channel to its local-ad-sales-insertion roster. That brings Hallmark's local-ad-sales reach to 34.4 million total subscribers.

Hallmark has helped sweeten the pot for local ad sales partners with its "Great Stories Sweepstakes," which includes point-of-purchase displays and a chance to win a Hallmark DVD library.

The Channel boasts 63.5 million subs on some 4,500 cable systems.