Hallmark Channel Wraps Up TV Everywhere Deals

By R. Thomas Umstead
( Broadcasting & Cable )
published

The Hallmark Channel said Tuesday it has reached TV
Everywhere deals with Time Warner Cable, Verizon FiOS, Cablevision's Optimum TV
and Bright House Networks.

Authenticated subscribers from those distributors will have
access to Hallmark Channel's TV
Everywhere website, which will offer a variety of original content,
including full-length episodes of Home & Family and Marie,
along with a selection of popular Hallmark Channel original movies beginning
June 26, according to the network.

In addition, episodes of Hallmark Channel's first-ever
scripted primetime series, Cedar Cove-- which launches
July 20 -- will be available on the website two days after its
television premiere.

"As our industry becomes increasingly
multi-platform and viewers seek video content beyond the traditional television
screen, Hallmark Channel's expansion into the TV Everywhere space reflects our
ongoing commitment to optimize our viewers' experience with our brand," Bill
Abbott, CEO of Crown Media Family Networks, said in a release.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.