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Hallmark Channel Launching High-Def Version - Broadcasting & Cable

Hallmark Channel Launching High-Def Version

HD option set for February 2010 rollout
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Hallmark said Wednesday (Dec. 16) it is launching a
high-definition version of the channel in February 2010.

Hallmark will also continue to deliver an SD version of the
channel.

"As more homes have high-definition televisions, viewers are
becoming more selective in their television program choices," said
Hallmark Channel President Bill Abbott in announcing the new feed. "We're
delighted to be providing our family-friendly programming in compelling high-definition
format to this growing audience."

According to Hallmark, the channel currently reaches 88
million homes via over 5,000 cable systems and DBS.

The co-owned Hallmark Movie channel is already available in HD.

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